Arcade Brewery, a soon-to-open Chicago craft brewery, recently
launched their first Public Brew challenge; a crowdsourced
beer line. The Public Brew series engages Arcade Brewery’s
community to help create aspects of the beer from naming
the beer, label design, and even suggestive aspects of recipe
formulation. The first Public Brew will be a Scotch Ale.
Arcade Brewery recently polled their community for beer names on their Facebook page.
More than 150 submissions were reduced to 7 finalists and over
470 votes determined the Scotch Ale’s future name: William
Wallace Wrestle Fest.
Arcade Brewery is now accepting label design submissions for
the newly named beer through March 15th, 2013. The artist of
the winning design will be awarded $300 and have their design
printed as the beer’s label. More information on the label design
challenge can be found at http://www.arcadebrewery.com/forum/design-challenge/
Arcade Brewery will also be launching 6 Pack Stories (a comic across 6 bottles of beer) this summer.
6 Pack Stories is written by Jason Aaron (Scalped, Thor, Wolverine) and
designed by Tony Moore (The Walking Dead, Venom, Fear Agent, Deadpool)
Please feel free to email firstname.lastname@example.org with questions
or for more details on the challenge.